Well-Pict to celebrate flavor at PMA Fresh Summit
Watsonville, Calif.-based Well-Pict Berries plans to continue its year-long celebration of flavor at the Produce Marketing Association’s Fresh Summit in Anaheim, Calif., by highlighting its winter berry program.
Attendees who visit the Well-Pict booth can expect an array of raspberry and strawberry samples and new recipes, according to a news release.
“Well-Pict Berries supplies premium, proprietary strawberries and raspberries year-round as well as organic strawberries,” Jim Grabowski, vice president of marketing at Well-Pict, said in the release. “We work with a network of independent growers in Florida and Baja to fill any gaps in the fall and winter.”
The company is set to showcase Oct. 18-19 at booth No. 1861.