Taste of Summer promotes South African citrus
Summer Citrus from South Africa is bringing back the Taste of Summer sweepstakes, asking consumers to share their experience on social media.
Consumers who follow Summer Citrus from South Africa on Instagram and share images can enter to win $150 through Aug. 21.
“The goal of “Taste of Summer” is not only to inform consumers of the availability of South Africa’s supreme citrus, but also to showcase interest to retailers,” Suhanra Conradie, CEO of the organization, said in a news release. “We plan to share the results of the promotion and feedback from shoppers with retailers to demonstrate the demand during the summer season.”
The group is using targeted online advertising to key markets on Facebook and Instagram to encourage participation and influencers in Philadelphia, Atlanta and Houston are promoting the campaign.