Strawberry commission plans promotional programs
The Watsonville-based California Strawberry Commission has a wealth of programs on tap this season to encourage consumers to buy California strawberries.
“In 2019, we will continue our successful #GetSnacking campaign via online promotion and partnerships with food, lifestyle and nutrition influencers,” said Chris Christian, senior vice president.
Last year, the campaign reached more than 350 million consumers, she said, and received a first-place award in the Western region National Agri-Marketing Association best of NAMA awards.
“We will be promoting stories from the farm, health and wellness, and recipe inspiration via social media advertising year-round, amplified April through August,” she said.
There will be monthly giveaways to engage consumers in snacking on strawberries, with a grand prize at the end of the year.
“We are partnering with food, lifestyle and nutrition influencers to promote California strawberries online, via broadcast media and in-person events,” she said.
Five monthly influencer-hosted tasting events will be held from April through August in Chicago, Denver, San Francisco, Los Angeles and Birmingham, Ala.
The commission also will host a farm tour for influencers in June.
San Francisco-based chef Ryan Scott will be a spokesman for the California Strawberry Commission and will create a number of recipe videos, she said.