Stemilt’s Promosaurus seeks bigger pear, apple displays
Stemilt Growers is launching Promosaurus, a campaign to help retailers build large apple and pear displays, and celebrating 30 years of organic growing at Produce Marketing Association’s Fresh Summit.
“Promosaurus is all about building large apple or pear displays to elevate the success of promotions,” Brianna Shales, senior marketing manager at Stemilt, said in a news release.
In addition to Promosaurus, Stemilt is also planning an Artisan Organics brand 30th birthday party with organic apples and pears on display, according to the release. New Artisan Organic fruits will also be on display throughout the booth.
Stemilt plans to bring Artisan Organics and Lil Snappers branded displays to PMA, according to the release. The company will also feature the Rushing Rivers pear brand in PMA’s Main Showcase.
“We’ve made a lot of changes in the name of flavor for our Rushing Rivers pears,” Shales said. “PMA is a great time to converse with retailers about their pear category and how we can keep working together to ensure their shoppers are having a great pear experience.”
Stemilt has also invited magician David Harris to its PMA booth to entertain Fresh Summit attendees, according to the release.
Stemilt Growers is set to exhibit at the Fresh Summit expo Oct. 18-19 in Anaheim, Calif., at booth No. 2865.