Stemilt Rave road trip underway
Stemilt Growers has begun its first road trip to promote the Rave apple variety.
The #RaveRoadTrip began with a stop in Minneapolis on Aug. 20.
Stemilt plans to make 12 stops in six states to promote Rave apples, according to a news release.
At each stop the Rave Road Trip truck is parked alongside themed stations, with Stemilt representatives giving out samples. Consumers can enter to win a sweepstakes, according to the release. Stemilt encourages participants to use the hashtag #RaveRoadTrip.
“This type of event helps us build the Rave brand one consumer at a time,” Brianna Shales, Stemilt communications manager, said in the release. “Whether they get to experience a Road Trip stop first-hand, or find Rave apples in a local grocery store, we want to encourage people to try and then rave about this new apple with their family and friends.”
This is the third year Rave apples have been on the market, according to the release. Stemilt expects Rave to be available in stores until early October.