Simonian adds pomegranate bin options

Simonian adds pomegranate bin options

Bulk bins of pomegranates have been a popular offering from Simonian Fruit Co., Fowler, Calif., for quite a while, said Jeff Simonian, sales manager. But this year the company is adding more options.

The company will have bins made to accommodate eight boxes and 14 boxes.

Bins are an effective merchandising tool, Simonian said.

“They really draw attention to the fruit.”

Simonian’s bins also are educational, since they have nutrition information on the side, along with instructions that tell consumers how to open pomegranates.