Seedless lemons from The Wonderful Co. available in stores

Seedless lemons from The Wonderful Co. available in stores

Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.

The company plans a marketing blitz that includes in-store displays, point-of-sale materials, and digital and influencer marketing to introduce the branded fruit, and create a bigger marketplace for bagged lemons, according to a news release.

They’ll be in limited supply through May in the U.S. and Canada this first season and available in one- and two-pound bags.
Wonderful Seedless Lemons are also available online at Amazon Fresh.

“Consumers who love lemons will have fun discovering this one-of-a-kind variety that is easily identified in stores with an eye-catching branded logo and packaging, as well as colorful in-store displays,” Adam Cooper, senior vice president of marketing at The Wonderful Co., Los Angeles, said in the release.

According to third-party research commissioned by the company, 83% of lemon buyers said they’re likely to buy a seedless lemon.

The variety was developed in Australia by a grower through years of breeding, according to the release.

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