Row 7 launches partnership with FreshDirect

Row 7 launches partnership with FreshDirect

Row 7 has begun a new partnership with the online grocery platform FreshDirect.

Row 7, a seed company made up of chefs and plant breeders, partnered with FreshDirect to emphasize flavor as a priority and bring flavorful produce to more consumers, according to a news release.

FreshDirect is scheduled to introduce vegetables grown from Row 7 seeds by partner farms including squashes named Koginut and experimental 898, and the Habanada, a pepper like a habanero without the heat, according to the release. 

Row 7 seeds are organic and produced in the U.S., according to the release.

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