Row 7 launches partnership with FreshDirect
Row 7 has begun a new partnership with the online grocery platform FreshDirect.
Row 7, a seed company made up of chefs and plant breeders, partnered with FreshDirect to emphasize flavor as a priority and bring flavorful produce to more consumers, according to a news release.
FreshDirect is scheduled to introduce vegetables grown from Row 7 seeds by partner farms including squashes named Koginut and experimental 898, and the Habanada, a pepper like a habanero without the heat, according to the release.
Row 7 seeds are organic and produced in the U.S., according to the release.