Pure Flavor/Enza Zaden pepper receives international award

Pure Flavor/Enza Zaden pepper receives international award

Seed company Enza Zaden’s mini sweet pepper, Tribelli, grown and marketed by Pure Hothouse Foods Inc.’s Pure Flavor brand as Aurora Bites, received the International Taste Institute’s Superior Taste Award.

Tribelli comes in a variety of colors and the plant produces peppers with consistent flavor, size and quality, according to a Pure Hothouse news release.

“Our partnership with Enza Zaden on this variety is an important one, we have worked very hard on building this brand of mini sweet peppers to meet the needs of retailers expanding their snacking category of items,” Jamie Moracci, president of Pure Hothouse, said in the release. 

Entries in the International Taste Institute’s annual awards are scored through a blind tasting panel, according to the release. 

The greenhouse grower has grown and marketed the Tribelli peppers under the Aurora brand for five years.

“I believe Enza Zaden is cracking the code to more vegetable consumption worldwide by developing seed varieties that are flavor forward and building a portfolio of cutting-edge innovations like Tribelli,” Jean-Francois Thomin, marketing manager for Enza Zaden North America, said in the release.

The Tribelli variety is also in Pure Flavor’s Mini Munchies Snack Sized Veggie Program, with Juno Bites Red Grape Tomatoes, and Poco Bites Cocktail Cucumbers in a 4-ounce pack, according to the release.

Thomin said Divine Flavor, Nogales, Ariz., is the only other company licensed to grow and market the Tribelli variety in North America.

Related articles:

Pure Flavor mini peppers take off

Pure Flavor sees snacking growth

Pure Flavor increases organics, adds culinary line