The organic point of view
Kale topped the charts as the No. 1 item that shoppers bought as organic—both exclusively and periodically—for the third straight year, of those studied in Organic Fresh Trends 2021. Nearly half of all kale buyers (47%) said they selected organic greens at least some of the time, a number up from 43% who said so last year. Twenty-one percent of buyers said they always selected organic kale, up from 20% who said the same in Organic Fresh Trends 2019.
Blueberries were the No. 2 organic item purchased periodically of those studied in Organic Fresh Trends 2021. Blueberries were the third most popular organic-only commodity.
Organic spinach was the third most popular organic item purchased periodically of those studied in Organic Fresh Trends 2021. The salad vegetable ranked even higher—No. 2—among those items that consumers always bought as organic.
Age is the top demographic factor affecting organic produce purchases. For nearly every commodity, the youngest shoppers in the survey (ages 18-29) were the top group to buy organic commodities—both exclusively and periodically. In most cases, those a decade older were the next likely to buy organic items. Shoppers older than 60 were much less likely to grab organic fruits and vegetables than younger consumers, a trend that continues from last year.
When analyzing ethnicity in regard to organic purchases, for 2020 African Americans were more likely to choose the organic commodities studied in Organic Fresh Trends 2021 than those from other backgrounds. As a general rule, Asian consumers were next in line.
Take a look at these lists; Top commodities consumers bought as organic at least some of the time and top commodities consumers bought exclusively organic.