Oppy, Flavour Fields partner to develop, market ‘uncommon’ items
Oppy has extensive marketing experience and a customer base and Flavour Fields is involved in research and development of “uncommon” produce, according to a news release.
“We’re incredibly excited to explore interesting varieties that bring something truly unique to the market with Flavour Fields,” Garland Perkins, Oppy senior manager of insights and innovation, said in the release. “Oppy is well-positioned to play an important role as a bridge that connects the needs of retailers and growers, with cutting-edge innovations.”
Oppy, established more than 160 years ago, has a history of introducing new products, from Japanese easy-peel oranges in 1891 to Jazz and Envy apples in recent years according to the release.
“We have always been a leader of innovation for the produce industry, but our experience with the retail sector was limited,” Nicolas Mazard, general manager of Flavour Fields, said in the release. “We are therefore excited to access Oppy’s in-depth expertise in distribution and marketing.”
Koppert Cress created Flavour Fields in 2018, as a brand covering culinary innovation, according to the release.