Oppy adds How2Recycle label program
The Oppenheimer Group has joined more than 175 brand owners and retailers in the How2Recycle label program for their products.
Oppy aims to inspire families to recycle produce packaging as well as make it easier, according to a news release.
How2Recycle is a program used to explain a product’s recyclability. Each member of the program receives a customized recycling assessment for every pack style to help the public recycle correctly using detailed instructions.
“We believe that consumer education for recycled packaging is a top-of-mind issue,” Cathie MacDonald, director of marketing services for Oppy, said in the release. “Partnering with How2Recycle was a natural next step in our mission to drive participation in the circular packaging economy. Anything we can do that empowers shoppers to recycle more responsibly is good for the planet, our future and us all.”
Oppy is a member of CPMA’s Plastics Packaging Working Group, according to the release. The group’s goal is to work with the government, regulatory agencies, other stakeholders and customers to create an industry-led packaging strategy.
How2Recylce is also a project of the Sustainable Packaging Coalition to widen the understanding of packaging sustainability, according to the release.
Oppy is set to feature How2Recycle labels in packages in the coming weeks.