Oppenheimer’s Sun World grape program expands availability
Sun World Innovations, which licenses proprietary grape varieties to be grown in numerous countries, recently named Oppy as one of a group of North American countries to import and market Sun World varieties.
“This is meaningful for Oppy because it broadens our grape portfolio with many of the exciting varieties our customers are seeking,” Bill Poulos, grape category director at Oppy, said in a news release. “We’re honored to have been selected among the handful of marketers granted a standard import license, which enables us to partner with a wide span of growers throughout the Southern Hemisphere — and beyond — in this innovative program.”
Those varieties include Sun World’s AutumnCrisp, Midnight Beauty and Scarlotta Seedless,
Oppy will be working with retailers on South American grape promotions soon, and Sun World varieties complement the company’s current grape program, according to the release.
Companies receiving licenses from Sun World completed comprehensive applications covering sales, marketing, importing, quality control and logistics practices, according to the release.
“It’s an exciting time to be in the grape category, with a wide range of varieties produced by top growers in several countries,” Poulos said in the release.