NC Sweetpotato Commission considers branding program

NC Sweetpotato Commission considers branding program

The North Carolina Sweetpotato Commission is planning to launch a branding program for sweet potatoes grown in North Carolina.

The group and the North Carolina Department of agriculture are “pursing” a branding campaign, according to Kelly McIver, director of the commission.

North Carolina Agricultural Commissioner Steve Traxler mentioned the effort March 20 during a news conference marking the day as North Carolina Agriculture Awareness day.

The program would give growers “the option to place a North Carolina-branded labels on products/boxes.

“Through this proposed initiative, we hope to create greater demand for North Carolina sweet potatoes that already provide more than $346 million to the state economy annually — all while preserving a deep-rooted historical sector of the North Carolina agriculture industry,” McIver said in the release.

“We look forward to sharing more information about this program as details are finalized,” according to the release.