Nature Fresh Farms Mixiany Tomatoes recognized by Loblaw Cos.

Nature Fresh Farms Mixiany Tomatoes recognized by Loblaw Cos.

Loblaw Cos. has chosen Nature Fresh Farms’ Ontario Greenhouse Mixiany Cherry Tomatoes as its President’s Choice Fresh Product of the Year Award.

To be considered for the award, products must be unique and first marketed in Canada, a commercial success, and have a major effect on the market for the period, according to a news release. Winners are determined by a vote of colleagues of Loblaw Cos.

“We are honored and excited to receive this award as it truly is a testament to our team’s commitment to research and development,” John Ketler, vice president, said in the release. “Innovation is an integral part of the Nature Fresh Farms identity and thanks to our Discovery Center we are able to bring fresh flavorful product, like our Mixiany Tomatoes, to market.”

The Mixiany tomatoes launched this spring after a successful research trials. The criteria for the award covered products launched between fall 2017 and summer 2020.

“We’d like to thank the entire LBL-PC team for their support and confidence in our product,” Matt Quiring, director of sales, said in the release. “Our Mixiany Cherry Tomatoes is just one example of how our devotion to quality and flavor is reflected in our products and it is extremely rewarding to see it received so well by both Loblaws and our consumers.”

The tomatoes are available in supermarkets owned and operated by Loblaw Cos. and can be found in Ontario, Quebec and Eastern Canadian locations.