Millennials Eat — Plant-based burgers?

Millennials Eat — Plant-based burgers?

Millennials Eat - Plant-based burgers

Produce Retailer editor Ashley Nickle and The Packer's designer and copy editor Amelia Freidline discuss one of the major trends in the overall food space — plant-based meat — and test the Impossible Whopper.

Normally this video series tackles fresh produce items, but given the rising prominence of plant-based foods — and the efforts by the produce industry, including Produce Marketing Association and Produce for Better Health Foundation to make produce part of the conversation — we deemed the burger worthy of evaluation.

Check out Amelia's impression of the burger and how it compared to the regular Whopper.

For more on plant-based eating and how it relates to produce, check out the following articles.

Where shoppers are with plant-based and the opportunity for produce

PMA CEO urges industry to get produce in the plant-based conversation

Have a Plant succeeds PBH's Fruits & Veggies — More Matters