Love Beets partners with Genuine Coconut for Fresh Summit

Love Beets partners with Genuine Coconut for Fresh Summit

Love Beets, a company specializing in ready-to-eat beets, has partnered with Genuine Coconut, creators of ready-to-drink coconut products.

Love Beets has been working to increase distribution of the Genuine Coconut Selection for drinking straight from the coconuts and the Eat & Drink Coconut for a healthy beverage and snack combination, according to a news release.

“We are excited to work together with a fun and trendy brand that emulates the same core brand values as Love Beets,” George Shropshire, general manager of Love Beets USA, said in the release. “Genuine Coconut has two certified organic products that we are proud to represent in the U.S. market.”

Both brands focus on transparency through ethically sourced products, according to the release.  

“We’re thrilled to have the opportunity to exhibit at such a large-scale event in the produce industry,” Gustavo Gonzalez, commercial director of Genuine Coconut, said in the release. “We love working with the Love Beets team to grow our U.S. distribution.”

Love Beets and Genuine Coconut will be sampling products Oct. 18-19 at the Produce Marketing Association’s Fresh Summit expo in Anaheim, Calif., at booth No. 4659.

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