Little Potato Co. kicks off Big Game, Better Snacks promo
The promotion, which runs through Feb. 13, is designed to inspire hosts for Super Bowl parties, according to a news release. It features a combination of in-store, digital and public relations support, including:
- A branded truck serving tailgate favorites at sporting events at TD Garden in Boston on Jan. 16 and Jan. 20, along with retailer stops during the week;
- In-store signs at participating retailers; and
- Integrated online campaign with recipes, sweepstakes offers and targeted digital and social ads.
The campaign features the Little Potato Co.’s creamer-sized potatoes in 1.5-pound bags, including Microwave Ready and Oven/Grill Ready products, according to the release.