Lemonade Day and Limoneira ink two-year charitable licensing agreement
Youth entrepreneurship group Lemonade Day and citrus supplier Limoneira Company have established a two-year charitable licensing agreement.
The agreement aims to support Lemonade Day in promoting its mission to equip kids with business and character building skills, according to a news release. The agreement was completed in September.
“The Lemonade Day program teaches the value of hard work, owning a business and giving back to the community — ideals that could have come out of the mouths of our founders more than 125 years ago,” John Chamberlain, vice president of marketing for Santa Paula, Calif.-based Limoneira, said in the release. “All of us at Limoneira couldn’t be more excited to transform the lives of young people by helping to elevate Lemonade Day’s profile within the organization’s 75 plus licensed markets as well as help secure even more Lemonade Day communities.”
One of the commitments from Limoneira through the partnership is sponsorship of the LemonMobile, according to the release. Specifically, Limoneira plans to convert a school bus that will be driven to markets across the U.S. The LemonMobile, according to the release, will be available to help kids and their mentors learn about the Lemonade Day program, in addition to the health benefits of lemons and how to make their own “healthy stand” lemonade, according to the release. The lemon-themed bus will also deliver lemons to food deserts and other underserved communities, the release said.
“As a global citrus supplier, Limoneira is a perfect partner for us,” Steven Gordon, Lemonade Day national president, said in the release. ““The company’s founders, Nathan Blanchard and Wallace Hardison, were pioneers with the spirit and vision that helped to lay the foundations of a thriving California citrus industry. Their guiding principles align with the leadership, confidence-building and entrepreneurship lessons that Lemonade Day teaches young business dreamers.”
For the partnership, the release said Limoneira also will utilize its relationship with Megan Roosevelt, a registered dietitian and founder of Healthy Grocery Girl. Roosevelt also a spokesperson for Limoneira’s Take a Healthy Stand platform. Roosevelt, according to the release, will create recipes for Lemonade Day participants to offer to customers at their lemonade stands.
In conjunction with the partnership agreement, the release said Limoneira will be the presenting sponsor and fund the prizes for Lemonade Day’s National Youth Entrepreneur of the Year, which is given in September.
With the partnership agreement, Limoneira will also provide additional benefits that include:
- Delivery of in-kind product to Lemonade Day cities;
- Development and co-branding of Limoneira lemonade recipe;
- Working with Lemonade Day executives to encourage legislators to loosen permitting requirements and reduce or eliminate fees for temporary food businesses operated by children under 18 years old; and
- Encouraging retailer customers to allow Lemonade Day participants to set up their stands inside or outside their stores and coordinating and maximizing collaborative advertising and promotional opportunities.