It always strawberry season somewhere

It always strawberry season somewhere

Thumbnail

It is always strawberry season somewhere, isn’t it?

The Packer recently posted coverage of the Florida strawberry deal, you can find that coverage at these links:

Automated harvest getting closer

Florida brilliance variety shows promise in first season

Big volume ahead for January after slow start to season

Pro*Act’s The Source report of Jan. 3 indicated strawberries prices were easing on down a bit as a result of post-holiday lack of demand, with cold weather in California countering that trend. 

For the third quarter of 2018, the United FreshFacts on Retail report indicated retail strawberry sales of $679 million, up 5.9% from the same quarter a year ago.  Third quarter pounds moved totaled 282 million pounds, up 4.2% from the same quarter last year.  The average retail price for the quarter was $2.41, up 1.6% from a year ago.

A couple of interesting insights about fresh strawberries from The Packer’s 2019 Fresh Trends report:

  • 62% of shoppers said they purchased fresh strawberries in the last year, trailing only potatoes, bananas, apples, tomatoes and onions.
  • Of those consumers who purchased strawberries, 21% indicated they bought both organic and conventional strawberries in the past year.

I put together some charts to give some insight on current volumes and prices. The volume of strawberries crossing through south Texas was notable, I thought.

 

Made with Flourish

Made with Flourish

Made with Flourish

Made with Flourish

Made with Flourish