Hy-Vee debuts premium membership with omnichannel perks

Hy-Vee debuts premium membership with omnichannel perks

West Des Moines, Iowa-based Hy-Vee has a new membership program that includes use of delivery and express pickup services plus exclusive deals and other benefits.

Hy-Vee Plus membership costs $99 per year and includes the following: free Hy-Vee grocery delivery (otherwise $9.95 per order), free Hy-Vee two-hour express pickup (otherwise $9.95 per order), additional fuel rewards, special monthly deals and access to a members-only customer service hotline.

“After listening to the evolving needs of our customers, we designed our Hy-Vee Plus premium membership,” Randy Edeker, the chairman, president and CEO of Hy-Vee, said in a news release. “This membership is unlike any other program in the industry and blends our greatest services — both in-store and online — into an affordable experience that brings incredible value to our customers. Our membership offers additional savings on top of our already popular Fuel Saver + Perks program.”

Hy-Vee operates more than 275 stores across eight states in the Midwest.