Hello Fresh wins Limoneira’s Pink Lemon Award

Hello Fresh wins Limoneira’s Pink Lemon Award

Meal kit provider Hello Fresh has won Santa Paula, Calif.-based Limoneira Co. inaugural Pink Lemon of the Year Award for 2019-20.

“Hello Fresh did an excellent job with their pink lemon promotion, and we were very happy to support their efforts,” John Carter, vice president of global sales for Limoneira, said in a news release. “Their recipes were creative and their communication to their customers was flawless.” 

Hello Fresh created a variety of recipes that feature Limoneira Pink Lemons, including Zucchini and Tomato Flatbreads with Lemon Ricotta, Basil, Honey and Chili Flakes and Sirloin topped with Lemon Paprika Shrimp. Hello Fresh also provided a recipe for Roasted Brussels Sprouts with Pink Lemon Zing, which was included in customers’ boxes.

“We’re always looking to incorporate new and flavorful ingredients into our recipes and the pink lemons from Limoneira are so sweet and bright and add a vibrant fresh flavor to our recipes”, Claudia Sidoti, principal chef and head of recipe development at Hello Fresh, said in the release. “We can’t get enough of them when they’re in season!”

Most consumers have a learning curve when it comes to pink lemons and other specialty lemon varieties, said Alex Teague, chief operating officer of Limoneira.

“Similar to wine pairings, each of our lemon varieties have a predominant flavor profile that pairs with certain foods and beverages” Teague said in the release. “Our pink lemons are the most unusual lemon variety. The exteriors are variegated (striped) and the stripes fade as the lemons mature.”

Carter said that pink lemons are slightly sweeter than classic lemons, and have a hint of grapefruit taste.

In addition to pink lemons, Limoneira produces and markets seedless, meyer and classic lemons.

Nominations for Limoneira’s Pink Lemon of the Year Award for retail and foodservice sectors in for 2020-21 are being accepted and will be announced next year, according to the release. Contact [email protected] for more information.


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