Harvest time for Rave apples is almost here

Harvest time for Rave apples is almost here

Stemilt Growers is expecting more opportunities for retailers to boost apple sales and promote Rave apples in the coming months.

Rave apples were developed via natural cross-pollination at the University of Minnesota with parentage from Honeycrisp and MonArk varieties, according to a news release.

“We are about six weeks away from the most exciting season yet for our new premium apple brand, Rave,” Brianna Shales, communications manager for Stemilt, said in the June 14 release. “2019 will be a year of increased volumes, fun consumer marketing activations, and great tasting Rave apples that will earn rave reviews from shoppers.”

Stemilt expects to start harvesting Rave in late July and start loading the variety in early August, according to the release.

“Every year since the launch of Rave has been bigger than the one before,” Shales said in the release. “With more trees coming into production, we’re excited to share more Rave apples with shoppers.”

Shales said in the release August is a month dedicated to promoting summer fruit, and Rave fits well with seasonal fruits.

Rave was released in 2017 and was promoted by Stemilt at a pop-up store in Manhattan. This year the company plans to take Rave on the road to inform more consumers and influencers about the new brand, according to the release.

For more information about Stemilt and Rave apples, visit www.stemilt.com.