The Giorgi Cos. invests in 'functional mushroom' company
The Giorgi Cos. Inc. has invested an undisclosed amount in FreshCap Mushrooms Ltd., Edmonton, Alberta, which sells functional mushroom extract powders.
FreshCap, which also sells kits to grow mushrooms at home, markets products online and in select retailers.
The Giorgi Cos. has processed and fresh divisions, including grower-shipper Giorgio Fresh, Temple, Pa.
FreshCap was founded in 2015 as a gourmet mushroom farm and marketer of growing kits, branching into health-focused extracts in 2017, according to a news release.
The Giorgi Cos. funds will “fuel multi-channel growth to develop innovative functional mushroom products,” according to the release.
In 2018, the Giorgi Cos. Invested $1 million in plant-based dips company The Honest Stand.
FreshCap’s products include Thrive 6 capsules and powder, a blend of six mushroom varieties, and pouches of lion’s mane, cordyceps, chaga and turkey tail mushroom extract powders.
Processed mushroom products, from jerky to coffee and tea blends, are becoming more popular. Giorgio Fresh introduced its line of Savory Wild Portabella Jerky in 2018.
“Consumer interest in value-added mushroom products is driving innovation across multiple categories including beverages, snacks and nutritional supplementation,” Brian Loiseau, sales and business development at The Giorgi Cos. foods division, said in the release.