Fyffes fuels Marine Corps Marathon runners
For the seventh consecutive year, Fyffes refueled runners of the Marine Corps Marathon with bananas as they crossed the finish line.
The #FuelWithFyffes campaign was relaunched on Facebook and Instagram in the weeks leading up to the Oct. 27 event, according to a news release.
“Fuel with Fyffes represents a driving force that fuels and motivates runners as they prepare both physically and mentally to complete their 26.2-mile-long race,” Marion Tabard, vice president of marketing for Fyffes N.A., said in the release. “After crossing the finish line, the runners fuel with Fyffes again and replenish their bodies with the Fyffes bananas that are given out by the Marines.”
Fyffes also collected banana peels for composting, according to the release. The program was initiated in 2014 to use the peels and compostable materials to donate to the Veteran’s Compost program.
The composting initiative has become one of the largest composting programs to happen at a single event, Tabard said.
“It’s a great partnership that brings social media energy before the event and composting efforts to benefit the environment after the run,” Rick Nealis, Marine Corps Marathon director, said in the release.