Frieda's: Specialty tropicals key to winter escape
Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of all winters.
In fact, 63% of shoppers say they are unlikely to travel anytime soon*. So how can retailers help? Give shoppers the winter escape they crave by carrying a variety of specialty tropicals this season.
“For many shoppers, the trip to the grocery store is their only escape right now,” says Cindy Sherman, director of insights, marketing & innovation at Frieda’s. “It makes sense that shoppers would splurge on a latte at the coffee kiosk, spend a little extra time lingering over the cheese case and look for something new and different to try in the produce department, especially something that feels warm, exotic and adventurous.”
Exotic items like dragon fruit, passion fruit, young coconut, and jackfruit are the perfect way to give shoppers the excitement they crave in a natural and healthy way. In fact, 41% of shoppers say enjoying exotic tropicals would help to make their lives more fun and interesting.** Frieda’s recommends using creative merchandising and a little flair to turn your tropicals table into a tiki-themed escape. Adorn displays with grass skirts, add tropical umbrellas to young coconuts and merchandise red-skinned dragon fruit alongside for an inviting color break.
Make your produce department the escape that shoppers are looking for right now and give them a reason to spend a little more time exploring tropical fruit variety. Call your Frieda’s account manager today to help build the right tropical variety program for your stores, and for additional creative merchandising ideas.
*Destination Analysts 1,200+ people survey, November 2020
**C&R 1,000 person study, May 2020