Frieda’s launches specialty citrus in pouches
With winter and the height of citrus season in mind, Los Alamitos, Calif.-based Frieda’s Inc. is rolling out grab-and-go pouches for two specialty citrus offerings.
Starting in January, Frieda’s will offer mandarinquats and lemonade lemons in branded pouch bags, according to a news release.
“Our data shows that the Frieda’s brand means something to shoppers and helps to get them over the hump of trying a something new,” Cindy Sherman, director of marketing and innovation at Frieda’s, said in the release.
“Because some of these items can be intimidating, we like to help them get ideas on how to enjoy our products. Using our packaging to educate makes it easy and convenient for shoppers.”
Mandarinquats are a hybrid of mandarin oranges and kumquats, according to the release, and Frieda’s suggests using them to add citrus flavor to dishes.
Lemonade lemons have a sweet taste and can be eaten as is, including the peel, or make a good addition to drinks, according to the release.