Frieda’s brings trade show survival kit for Fresh Summit attendees

Frieda’s brings trade show survival kit for Fresh Summit attendees

Los Alamitos, Calif.-based Frieda’s Specialty Produce plans to offer a little something extra this year for attendees of the Produce Marketing Association’s Fresh Summit.

With the marathon-like nature of the networking event in mind, the Frieda’s team will be walking around the show floor with trade show survival items to help attendees deal with hangovers, heartburn, headaches and blisters. The photo of the kits in the release included Kleenex packs, Band-Aids, Advil, sunscreen, lip balm and more.

“Part of our culture is going above and beyond, and we want to bring that to PMA with us this year,” Alex Berkley, Frieda’s director of sales, said in a news release.

“It will be easy to spot our teams,” Berkley said. “We’ll be the ones in purple shirts that say ‘Got your back’ because Frieda’s always has your back.”