EDEKA and Apeel turn focus to citrus

EDEKA and Apeel turn focus to citrus

The German retail organization EDEKA Group is featuring citrus treated with Apeel Science’s shelf-life extender in select stores.

Nationwide introduction of Apeel-treated oranges and clementines in EDEKA’s German stores is anticipated by the end of the year 2020, according to a news release.

EDEKA and Netto Marken-Discount stores previously launched avocados with Apeel’s protective coating at select German stores at the end of 2019, according to the release.

Produce treated with Apeel has a protective layer of plant-based materials that slows down water loss and penetration by oxygen, according to the release.

Apeel’s coating will be used on EDEKA World Wildlife Fund oranges (1.5-kilogram bag), EDEKA Selection oranges “NavelGold” (1-kilogram bag) and EDEKA Selection “ClemenGold” clementines (750-gram bag).

Consumers will find the citrus in selected EDEKA stores in northern Germany and North-Rhine Westphalia, as well as at Netto branches in Bavaria, Baden-Württemberg and Lower Saxony, according to the release.

Apeel Sciences investors include Andreessen Horowitz, Viking Global Investors, Upfront Ventures, S2G Ventures, The Bill & Melinda Gates Foundation, UK Department for International Development, and The Rockefeller Foundation. 

 

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