Duda’s Southern Hemisphere citrus season begins
Duda Farm Fresh Foods, Oviedo, Fla., is starting its South American citrus import program.
It’s the 18th season Duda has offered imported citrus, with supplies arriving through October.
The citrus, marketed under the Dandy label, is from Chile, Peru and Uruguay, according to a news release. Varieties include clementines, lemons, navel oranges, and cara cara oranges. Clementines this season a high sugar-to-acid ratio, according to Duda.
“Through the years, we’ve maintained relationships with trusted growers in the Southern Hemisphere to ensure quality fruit each summer,” Alberto Cuellar, vice president of global business, said in the release. “As we’ve seen an uptick in citrus demand due to COVID-19, we are continuing to meet consumer needs through our import citrus program as the domestic market comes to an end.”
Duda Farm Fresh Foods uses social media, consumer e-mails, influencers and public relations campaigns to promote citrus, along with a citrus recipe contest in the summer. This summer, the company also has a summer promotion to increase foot traffic at retail stores.
“We’re thrilled to be able to bring premium citrus to consumers during domestic off months, allowing them to enjoy the refreshing fruit year-round,” Mark Bassetti, senior vice president, said in the release.