Duda, Good Foods partner in summer sweepstakes
Duda Farm Fresh Foods, through its Dandy brand, is partnering with Good Foods for the Good & Dandy Sweepstakes, giving consumers the chance to win a Weber grill and other prizes.
Dandy brand vegetables and fresh dips from Good Foods are also included in the sweepstakes.
“Our brands are a natural fit for one another, so we wanted to take advantage of pooling our collective earned consumer data to determine how to best serve our fans with recipe inspiration and future products,” Danyel O’Connor, executive vice president of sales and marketing at Good Foods. “Depending on what we learn, we believe there could be some incredible product partnerships in the future as well.”
The sweepstakes encourages consumers to choose favorite Dandy and Good Foods products, giving the companies data to determine what products/recipes to target for actively-engaged consumers, according to the release.
“We are devoted to our consumers and are constantly looking for ways to better their experience with our products through research like this,” said Nichole Towell, senior director of marketing at Duda Farm Fresh Foods.