Dole launches partnership for new product development
Dole Fresh Vegetables has joined forces with Vineland, N.J.-based Safeway Fresh Foods to develop fruit and vegetable products.
“Through our collaboration, Dole Fresh Vegetables will expand our portfolio of offerings to include items such as a full line of ready-to-eat salads, snacks, fresh-cut platters, value-added vegetables and many other possibilities,” Michael Solomon, president of Dole Fresh Vegetables, said in a news release. “Safeway brings a tremendous strength in production that greatly complements Dole’s innovation strategy and product sales and marketing. There is a great synergy between our companies which will ultimately benefit our customers and consumers with new products that are being developed to satisfy needs not being met by current products in the marketplace.”
Dole will also work with produce and deli customers to develop new product lines, which are expected to be available in 2019.
“Dole and Safeway Fresh Foods have a great history, working together for many years on one-off projects,” Frank Tedesco, CEO of Safeway Fresh Foods’ parent company Safeway Group, said in the release. “This partnership allows us to consistently tap each other’s resources, and leverage each other’s strengths in the co-development of new product ideas.”