Dole forms alliance with Disney’s ‘Frozen 2’
Through December 2019, Dole is celebrating Disney’s “Frozen 2” as part of its Empowering the Hero Within initiative to make it easier for parents to motivate families toward a healthy lifestyle.
“Our goal is to warmly embrace the universal appeal of Disney’s ‘Frozen 2’ and the film’s themes of family, fortitude, responsibility and the awesome power of nature to help create healthier household routines that can lead to long-term, positive changes in behavior,” William Goldfield, Dole’s director of communications, said in a news release.
Melanie Marcus, Dole’s nutrition and health communications manager, has created 20 new fruit-and-vegetable-based recipes inspired by Frozen characters, according to the release.
Of the 20 recipes, 11 are being released Oct. 15, while the others are set to be released Nov. 4, according to the release.
“Most parents want nothing more than to establish the healthy eating and living routines for their kids that will last a lifetime,” Marcus said in the release. “But life is busy and schedules are full — so we developed a series of family-friendly breakfast, lunch and dinner recipes that were designed to be prepared in advance and frozen.”
Other campaign elements include a web page, digital ads, social media posts and Dole bananas and pineapples featuring Disney’s “Frozen 2” themed stickers and art, according to the release.
Disney and Dole fans can participate in the Dole Banana Sticker Peel and Play Game by downloading the activity sheet at www.dole.com/Disney and collecting the entire collection, according to the release.
More information and original recipes can be found at www.dole.com/Disney. Use #PoweringTheHeroWithin, #DoleRecipes and #Dole to follow along on Facebook, Twitter and Instagram.