Dole Food’s Goldfield assumes chair of PBH

Dole Food’s Goldfield assumes chair of PBH

Bil Goldfield of Dole Food Company is the new chairman of the board for the Produce for Better Health Foundation.

PBH’s announced Goldfield’s ascent to the chairman post in a news release that said a vote by the PBH Board of Trustees on April 23 confirmed the leadership transition, which became effective on Nov. 22.

“As a member and supporter of PBH for many years, I’m honored to step up and serve as PBH’s chairman of the board during this very exciting time—not only for PBH but the produce industry overall,” Goldfield, PBH board chairman and director and director of corporate communications for the Dole Food Company, said in the release.

“As leaders within the industry, it is critical that we come together to support the Have A Plant consumer movement, which is not only rooted in behavioral science but also provides us with a platform to make fruits and veggies the first thing people reach for and think about when they think about a plant-based diet," Goldfield said in the release. "As we embark on the next phase of PBH’s transformation to convening thought leader and change agent, we must work together to make fruit and vegetable consumption a national priority. I personally invite you to get engaged in PBH—the only association 100% focused, every day, on making increased fruit and vegetable consumption a reality.”

2020 PBH officers and at-large executive committee members are:
PBH Officers:

  • Chairman of the Board of Trustees, Bil Goldfield, Dole Food Company;
  • Vice Chairman of the Board of Trustees, Matt Middleton, Ventura Foods;
  • Secretary/Treasurer, CarrieAnn Arias, Naturipe Farms, LLC; and
  • Serving Past Chair, Roger Pepperl, Stemilt Growers LLC.

PBH’s at-large executive committee members: 

  • Andrew Burchett, Bayer Crop Science;
  • Kimberely Challoner, Seneca Foods Corporation;
  • Brittni Furrow, Ahold; 
  • Rebecca Gautrey, Del Monte Fresh;
  • Desiree Olivero, Wakefern Corporation;
  • Jason Osborn, The Wonderful Company;
  • Garland Perkins, The Oppenheimer Group; 
  • Teri Rose, The Kroger Company; and  
  • Nichole Towell, Duda Farm Fresh Foods.

PBH’s executive committee works in partnership with the broader PBH Board of Trustees to develop and direct PBH programming and services, according to the release. That includes the State of the Plate Research Report: Fruit and Vegetable Consumption in America and other PBH strategies to drive greater fruit and vegetable consumption.

“The PBH Board of Trustees, including the PBH Executive Committee, are highly engaged; critical in advancing PBH’s mission to increase consumption of fruits and vegetables; and serve as 
our biggest advocates for the PBH Have A Plant Movement,” Wendy Reinhardt Kapsak, PBH president and CEO, said in the release. “PBH is an inclusive, member- and consumer-driven charitable organization. Bil Goldfield’s expertise will be an asset to help us position fruits and vegetables at the center of the plate, and at the forefront of the plant-based dialogue in 2020. He will be a fabulous Chairman; we are thrilled to have his leadership at PBH.” 


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