Cuties promotes with Spread the Cheer campaign

Cuties promotes with Spread the Cheer campaign

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Pasadena, Calif.-based Cuties mandarin marketer Sun Pacific is launching a “Spread the Cheer” holiday promotion encouraging shoppers to share their favorite ways to give back.

The promotion also gives consumers a chance to win one of five, $1,000 shopping sprees to make those wishes come true, according to a news release.

The Cuties promotion, running from late November through Dec. 19, is supported by in-store merchandising, an iBotta digital coupon FSIs, partnerships with food influencers, and targeted social media campaigns to increase consumption of Cuties Citrus during peak season, according to the release.

“With a wildly successful ‘Countdown to Cuties’ campaign leading up to Cuties season, we learned that people can’t wait to get their hands on Cuties,” Kate Reeb, director of marketing for Sun Pacific, said in the release. “To keep this momentum going, we’re encouraging people to connect with us more personally about the things that motivate and bring them joy over the holiday season – the more we engage and connect with our shoppers, the better we can serve them in-store and online!” 

Cuties is asking fans to use the hashtag #SpreadtheCheer during the holiday season. Information about the campaign is available at www.cutiescitrus.com and fans can follow on Instagram at @cutiescitrusofficial.