Chiquita promo builds on success of Lego movie
You could say “Everything is Awesome!” about Chiquita’s new promotion with The Lego Movie 2: The Second Part.
More than 300 million stickers with Lego mini-figures will be on Chiquita bananas for a month starting in mid-January, to celebrate the movie’s Feb. 8 North American release. The movie features the debut of Banarnar, a Lego brick banana character, according to a news release from Chiquita.
Banarnar's featured in a YouTube video.
The stickers will be on bananas in the U.S. and several European countries, featuring characters from the movie.
“Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all,” Jamie Postell, director of sales-North America, said in the release. “We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”
The stickers include a code that allows consumers to play online games and win prizes, including movie tickets and Lego sets. The “Chiquita Build a Chance to Win” online promotion will be available through Feb. 24 at chiquita.com/build. Unique codes also will be on the company’s FaceBook page, according to the release.
Recipes inspired by the movie, including Lucy’s Chiquita Banana master builder cheesecake and General Mayhem’s healthy Chiquita Banana sweet sandwich, are at https://www.chiquita.com/recipes.