Chiquita launches fitness stickers to boost health and wellness
More than 200 million Chiquita bananas will sport a collection of 10 fitness stickers with simple and quick exercise challenges to help promote a healthy diet and lifestyle.
This new sticker series is a reminder that fitness can be fun and easy, and a Chiquita banana can serve as a complement to a healthy routine, according to a news release.
Through July, the stickers will contain fitness graphics that encourage fans to complete a variety of fitness challenges, including completing 15 push-ups, a 1-minute plank and 20 jumping jacks.
“At Chiquita, we wanted to launch a new sticker series that would remind our fans that fitness can be fun and easy with the right tools in hand,” Jamie Postell, director of sales for North America, said in the release. “We’re proud to deliver a superfruit packed with vitamins and nutrients that can help our fans achieve their fitness goals in a fun and engaging way.”
Consumers are encouraged to share activities via social media, using #ChiquitaChallenge, and visit the Chiquita home page for more inspiration, at www.chiquita.com.
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