Bobalu Berries hires vice president of sales
Oxnard, Calif.-based Bobalu Berries has hired Anthony Gallino as the firm’s first vice president of sales.
The grower-shipper and processor of fresh berries said it is bringing sales and marketing in-house for the 61-year-old company.
“For the last two years, Western Veg Produce has sold our strawberries under our Bobalu and Short N Sweet brands,” Babby Jones, co-owner of Bobalu Berries with brother RC Jones, said in a news release. “The Western Veg team has done a wonderful job and we are now partnering with David Ollivier, president of Western Veg Produce, to bring sales and marketing in-house and become a completely vertically integrated berry company.” Bobalu Berries was founded by the brothers’ grandparents, Bob and Lupe Jones.
The addition of Gallino as vice president of sales will build on the company’s commitment to the brand, according to the release. Gallino has worked with the Jones operation previously, according to the release.
“Anthony’s experience will help us tell that story as he taps into his years of experience with customer loyalty and produce industry relationships”, Bobby Jones said in the release. ““We have known him for many years and trust him with our mission and vision helping us to take the company to the next level.”
Gallino said in the release that taking the position feels like “going home.”
“My first day in the berry industry 25 years ago was spent in the Jones farming office in Oxnard, Calif., and Bob Jones was my first connection,” he said in the release. “How fitting to work today with his grandsons building the brand I have seen and known for years and I am really enjoying sharing in the enthusiasm and passion for what’s ahead.”
Gallino will work closely with David Ollivier, Bobby Jones and RC Jones and the rest of the Western Veg sales group, according to the release, to manage the fresh berries being harvested throughout California and Mexico for the 2020 season and beyond.