Avocados From Mexico plans fall promotions
Fall is an ideal time to market avocados, and Irving, Texas-based Avocados From Mexico has come up with a number of promotional opportunities to help its retail customers move more Mexican avocados during that time.
“Football is the No. 1 sport in the country, so it was a natural fit for Avocados From Mexico, the No. 1 brand of avocados, to align its marketing program with the sport,” said Stephanie Bazan, AFM’s vice president of market development.
AFM’s programming is designed to help customers drive their sales of avocados through eye-catching football thematic displays, point-of-sale materials, consumer savings offers, demos and digital support, she said.
This year, AFM will partner with Bud Light.
Avocados From Mexico has a robust calendar of activities to support consumer demand during the fall, she said.
Its Flavor with Heritage in-store event is planned for September in conjunction with Hispanic Heritage Month, and Avocados From Mexico’s Tastiest Tailgate promotions will kick off Oct. 15.
Grocers can capitalize on tailgating and fall/winter party occasions by increasing the dimensions of the fresh avocado displays and offering additional sizing for versatility and price options, she said.
Consumer education is important, too.
Avocados From Mexico recently performed in-depth research and found that ripening and preserving of avocados are key areas of concern to consumers, Bazan said.
“Our new Education Playbook has guidelines that give retailers insights for positioning and strategy around Avocados From Mexico,” she said.