Commodity: Apples

PLUs:

  • 4199
    ambrosia
  • 3290
    aurora
  • 3601
    autumn glory
  • 4101
    braeburn, small
  • 4103
    braeburn, large
  • 3065
    cameo, small
  • 3066
    cameo, large
  • 4104
    cortland, small
  • 4106
    cortland, large
  • 4128
    cripps pink, small
  • 4130
    cripps pink, large
  • 3010
    cripps red, small
  • 3301
    cripps red, large
  • 4108
    crispin/mutsu, small, East/Central
  • 4109
    crispin/mutsu, small, West
  • 4110
    crispin/mutsu, large, East/Central
  • 4111
    crispin/mutsu, large, West3604
  • 4124
    empire, small, East/Central
  • 4125
    empire, small, West
  • 4126
    empire, large, East/Central
  • 4127
    empire, large, West
  • 3297
    envy
  • 4129
    fuji, small
  • 4131
    fuji, large
  • 4132
    gala, small, East/Central
  • 4133
    gala, small, West
  • 4134
    gala, large, East/Central
  • 4135
    gala, large, West
  • 4097
    ginger gold, small
  • 4096
    ginger gold, large
  • 4136
    golden delicious, small, East/Central
  • 4021
    golden delicious, small, West
  • 4137
    golden delicious, large, East/Central
  • 4020
    golden delicious, large, West
  • 3285
    golden delicious, extra large, West
  • "4138
    granny smith, small, East/Central;small, West"
  • 4018
    granny smith, large, East/Central
  • 4017
    granny smith, large, West
  • 3283
    honeycrisp
  • 3293
    jazz
  • 4144
    jonagold, small, East/Central
  • 4145
    jonagold, small, West
  • 4146
    jonagold, large, East/Central
  • 4147
    jonagold, large, West
  • 4148
    jonathon, small, East/Central
  • 4149
    jonathan, small, West
  • 4150
    jonathan, large, East/Central
  • 4151
    jonathan, large, West
  • 3613
    kiku
  • 3604
    lady alice
  • 4152
    mcintosh, small, East/Central
  • 4153
    mcintosh, small, West
  • 4019
    mcintosh, large, East/Central
  • 3618
    opal
  • 4122
    pacific rose
  • 3435
    piñata
  • 4128
    pink lady, small
  • 4130
    pink lady, large
  • 4167
    red delicious, small, East/Central
  • 4015
    red delicious, small, West
  • 4168
    red delicious, large, East/Central
  • 4016
    red delicious, large, West
  • 3284
    red delicious, extra large, West
  • 4169
    rome, small, East/Central
  • 4170
    rome, small, West
  • 4171
    rome, large, East/Central
  • 4172
    rome, large, West
  • 3608
    sciros/pacific rose
  • 3300
    sonya
  • 4139
    granny smith
  • 3603
    sweetango
  • 4185
    york, small
  • 4120
    fiesta
  • 4187
    york, large
Apples

Commodity Overview

From apple pie to apple salad, apples are a produce staple year-round but especially in the fall. This all-American fruit can boost produce department profits when marketed well during peak season. But don’t forget about apples at other times of the year. Many consumers like to eat the crunchy fruit year-round. Expand the category by offering some of the higher-priced proprietary varieties to bring in even more sales.

Availability

Facts

  • Apples can reduce blood pressure and help with weight loss as well as improve memory. Apples may also may protect against damage that leads to brain disorders.
  • Eating apples can help keep your teeth healthy.
  • Apples have also been shown to help fight certain types of cancer.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for apples: fat-free, saturated fat-free, sodium-free, cholesterol-free and an excellent source of fiber.

Trending

Fresh Trends

Download Full Fresh Trends Report
apples_fresh-trends (456.6 KB)

Sales Strategies

  • Apples are big seller all by themselves. Use that popularity to sell other items as well. Cross-merchandise apples with caramel and candy apple kits, dips, pie shells, pie toppings and baking supplies, and apple peelers and corers.
  • Take advantage of sampling to introduce to lesser-known, higher-priced varieties.
  • Keep apples at the forefront of consumers’ minds year-round by planning promotions around them in all seasons.
  • Fall: Promote apples heavily in the fall to play on consumers’ natural inclination to buy apples as part of their fall purchases. Include apples in a harvest theme or pumpkin patch promotion. Take advantage of National Apple Month, a 90-day event from Sept. 1 through Nov. 30 to promote apples. Don’t forget to promote apples for back-to-school lunchboxes.
  • Winter: Make apples a big part of the winter holidays. Include them in gift boes and baskets and encourage consumers to think of apples as a holiday decoration as well as a side dish or dessert. After the winter holidays are over, consumers head to the gym and start looking to eat healthier. Promote the health benefits of apples in the cold winter months.
  • Spring: Apples might not be top-of-mind in the spring. Keep them moving by offering some recipes for Easter that include apples.
  • Summer: Apple pie is the obvious summer promotion, but get consumers thinking beyond pie by offering fruit salad recipes or ideas for apple side dishes. Take advantage of the fact that many summer holidays aren’t complete without a fresh apple pie, so tie in baking supplies during the hot months.

Dynamic Displays

  • Offer consumers a wide variety of options from which to choose. Don’t just rely on old favorites like red delicious and granny smith. Bring in some newer varieties like Honeycrisp and Ambrosia.
  • While those higher-priced proprietary varieties can bring in the sales, they can also turn consumers off when not placed properly on the display. Group similarly priced varieties together to cut down on sticker shock for consumers when they see the higher-priced varieties.
  • Keep apples on refrigerated tables to keep them looking their freshest.
  • Consumers don’t want to take home a bruised apple so be careful when putting them on the display. Don’t dump apples or stack them too high. Avoid the potential for apples falling off the display and bruising the bottom layer. Keep your displays well-stocked and remove damaged fruit immediately.
  • Different size apples meet different needs, so keep both large and small apples on your display. Market smaller varieties to parents and kids looking for a lunch box staple. Push larger apples as a good fit for cooking.
  • Offer apples in bags or clamshells along with bulk apples.
  • Use apples’ vibrant and varied colors to create an eye-catching display.
  • Give apples plenty of space, especially in the fall. A large display will encourage consumers to take a look.

Foodservice

  • Apples are a sweet addition to any meal, both as a dessert and as a side dish. Offer apple slices as a side dish for adults as well as kids.
  • Consider putting apples on the breakfast plate as a topping for waffles are pancakes. Fried apples are a popular breakfast dish.
  • Include apples in pies and cobblers.
  • Include apples in salad bars and on salads. Consider adding dried apples to certain salads.

In The Backroom

Shipping

50-lb. field crates 40- to 45-lb. cartons/boxes, tray-packed 40-lb. bushel baskets/cartons, tray- or cell-packed 40-lb. bushel baskets/cartons, loose pack 40-lb. 11⁄8-bushel cartons, loose pack 40-lb. cartons, 10 4-lb. film bags 40-lb. cartons, 16-8s tray wrapped 40-lb. cartons, 8 5-lb. bags 38- to 42-lb. cartons/boxes, loose pack 37- to 43-lb. cartons, cell-packed 36-lb. cartons, 12 3-lb. bags 28-lb. euro box 20-lb. 1⁄2-bushel cartons, loose 3-, 4-, 5-, 6-, 7-, 8-, 10-lb. polyethylene or cello bags 4-, 8-, 12-count clamshells Tri-wall bins 600-lb. tote bin, 300 lb. half tote bin RPC 6419, 6423, 6425, 6428 Sliced consumer packs 1-lb., 2-lb., 14-oz., 6-oz., 3-oz. and 2-oz. bags 1-lb. bowl 1-lb. trays, with or without dip 3.5-oz. trays with dip Foodservice packs 3-, 5- and 10-lb. polyethylene or cello bags (sizes range from 21⁄4 to 23⁄4 inches in diameter) Cartons, 12 3-lb. bags or 8 5-lb. bags 1⁄3 carton, two-layer tray packs; 4- and 6-lb. carton 42 lb. bushel boxes Sliced 3-lb. bags 64 2-oz. bags 140 2-oz. bags 200 2-oz. bags Sizes small – 100s-216s large – 88s-70s extra-large – 64s-36s

Grades

United States U.S. Extra Fancy U.S. Fancy U.S. No. 1 Combination grades (Combinations of: U.S. extra fancy and U.S. fancy; U.S. fancy and U.S. No. 1; and U.S. No 1 and U.S. utility are permitted when at least 50% of the apples in any lot meet the requirements of the higher grade.) Washington state grades Washington Extra Fancy Washington Fancy Washington grades are a higher standard than the corresponding U.S. grade. Washington has implemented minimum internal condition standards for all grades of delicious apples.

Handling

Temperature: 32 to 34 F, 0 to1.1 C Relative humidity: 90-95% Mist: No Typical shelf life: 90 to 240 days (under refrigeration) Ethylene producer (Do not store with ethylene-sensitive items.) Odor-sensitive (Will absorb odors produced by potatoes, bulb onions or any strong-flavored item.) Moderately sensitive to freezing injury. It is especially important that controlled-atmosphere apples are refrigerated at the proper temperature because they are more susceptible to becoming mealy.

Nutrition Labels

Companies

Displaying 1 - 5 of 4343 Results

Western Fresh Marketing Services Inc


  • Headquarters
Madera, California, United States
Operation Type:
Wholesaler
Broker
Shipper
Importer
Exporter
Grower
Produce Category: Deciduous Fruit, Tropical Fruit, Specialties, Berries, Citrus, Melons, Stone Fruit, Salad Vegetables, Cooking Vegetables

Sunrise Orchards Inc


  • Headquarters
Goshen, Indiana, United States
Operation Type:
Wholesaler
Shipper
Grower
Broker
Retailer
Produce Category: Deciduous Fruit, Melons, Cooking Vegetables, Stone Fruit, Berries, Citrus, Tropical Fruit, Salad Vegetables

S Strock & Co Inc


  • Headquarters
Boston, Massachusetts, United States
Operation Type:
Shipper
Wholesaler
Produce Category: Specialties, Salad Vegetables, Cooking Vegetables, Deciduous Fruit, Stone Fruit, Citrus, Melons, Berries, Tropical Fruit

Roberson Onion Co


  • Headquarters
Hazlehurst, Georgia, United States
Operation Type:
Wholesaler
Shipper
Grower
Broker
Produce Category: Cooking Vegetables, Deciduous Fruit, Berries, Melons

Nickey Gregory Company LLC


  • Headquarters
Forest Park, Georgia, United States
Operation Type:
Wholesaler
Produce Category: Specialties, Citrus, Cooking Vegetables, Berries, Salad Vegetables, Stone Fruit, Deciduous Fruit, Melons, Tropical Fruit
Displaying 1 - 5 of 889 Results

Coosemans Montreal


  • Headquarters
Montreal, Canada
Operation Type:
Wholesaler
Produce Category: Citrus, Specialties, Deciduous Fruit, Tropical Fruit, Cooking Vegetables, Salad Vegetables, Berries, Stone Fruit, Melons

J B Laverdure Inc


  • Headquarters
Montreal, Canada
Operation Type:
Exporter
Importer
Wholesaler
Produce Category: Tropical Fruit, Salad Vegetables, Cooking Vegetables, Berries, Citrus, Deciduous Fruit, Melons, Stone Fruit

Norfolk Fruit Growers' Assn, The


  • Headquarters
Simcoe, Ontario, Canada
Operation Type:
Wholesaler
Shipper
Grower
Broker
Produce Category: Berries, Deciduous Fruit

Courchesne, LaRose Ltee


  • Headquarters
Montreal, Canada
Operation Type:
Wholesaler
Importer
Produce Category: Cooking Vegetables, Melons, Citrus, Tropical Fruit, Deciduous Fruit, Salad Vegetables, Berries, Stone Fruit

Global Pacific Food Group Limited


  • Headquarters
Nassau, Bahamas
Operation Type:
Wholesaler
Importer
Exporter
Produce Category: Tropical Fruit, Specialties, Citrus, Berries, Stone Fruit, Deciduous Fruit